JCCoA

Brand Identity - 2024

The Jefferson County Council on Aging addresses the needs, concerns, and issues of older adults in Jefferson County, Colorado. This fresh brand identity was designed to give vibrancy and energy to an important foundation.

Designed in collaboration with Anna Juliano, this emblematic mark was devised to resonate with the community and signify the importance of the health and well-being of older adults living within Jefferson County in Colorado.

Inspired by the chapters of life, the phases of the moon, and the colors of day and night, the mark symbolizes diversity with its contrasting colors and the variety of services offered at the JCCoA.

The logo is intentionally crafted to seamlessly integrate into their pre-existing visual identity system and uphold their core values. The expandability of this system is versatile and adaptable.

Citymapper