Pacsnax

Product Design - 2022

Pacsnax is a high-design kit with an accompanying brand identity to take the stress away from backpacking meals. Its all-inclusive and hyper-intentional design system offers an image of the future of recreational camping products. 

Pacsnax is where backpacking meets design. A bear-proof box filled with smaller, compostable boxes holds the meals, snacks, and desserts for an up to three-day backpacking trip.

The design and color palette were inspired by the natural hues found in a picturesque woodland setting, capturing the essence of a day amidst serene, forested surroundings.

The brand was inspired by simple iconography and semiology to create an expansive visual system.

Denver A.I. Entertainment Hub